A beauty column about obsessions, and the things you think about in the bath

Electrolysis, peptide eye cream, a $4 candle, and how I finally started drinking more water.

Apr 9 • Juliette Dallas-Feeney

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March 2026

Do you want to be seen or do you want to be known?

Examining why the people you think you're better than keep getting what you want.

Mar 27 • Juliette Dallas-Feeney

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Staying invisible is costing you more than being cringe ever will

And FYI, the fear sounds exactly the same no matter how "successful" you are

Mar 9 • Juliette Dallas-Feeney

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February 2026

Brands are becoming media companies, finally.

The strategic case for why narrative is no longer a marketing decision — it's a business one.

Feb 24 • Juliette Dallas-Feeney

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November 2025

Outrage, alignment, clarity: How influence actually works in 2025

Inside the mechanics of resonance — from politics to baby formula to faux pubic hair.

Nov 18, 2025 • Juliette Dallas-Feeney

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September 2025

How many times can we be reborn? A bar of soap begs the question.

Sloughing season, body rituals, and becoming someone new in the shower.

Sep 5, 2025 • Juliette Dallas-Feeney

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July 2025

The tension of being perceived online

What happens when your online self no longer fits—and why the only way forward is to release the cringe and build in public

Jul 7, 2025 • Juliette Dallas-Feeney

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June 2025

On cleansing routines and identity shedding

Leaving LA, confronting emotional clutter, and finding ritual in the rinse.

Jun 15, 2025 • Juliette Dallas-Feeney

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My hair is falling out again. Here’s what it’s trying to tell me.

On the physical manifestations of stress and the rituals that help me sprout new growth.

Jun 7, 2025 • Juliette Dallas-Feeney

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May 2025

Fara Homidi makes me want to get ready slowly

In an industry addicted to dopamine drops and endless launches, this brand actually made me feel something.

May 28, 2025 • Juliette Dallas-Feeney

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What would it look like if Instagram was never bought by Facebook?

Before the elusive algorithm, before it turned into an AI slop shopping mall—when the internet still felt like a place you wanted to hang out.

May 1, 2025 • Juliette Dallas-Feeney

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April 2025

What happens after you girlboss too close to the sun

A real-time reflection on identity and influence—for the overachievers, reformed people pleasers, and anyone burned out by empowerment™.

Apr 22, 2025 • Juliette Dallas-Feeney

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